The best and worst part of product development is the mess. By the mess, we mean the process of people of different backgrounds and roles coming together, collaborating across a multitude of tools, and based on ambiguous information producing a single coherent product that makes their customers' lives easier.
Our tools keep getting better and more collaborative. Github is fantastic for discussing code changes. Figma is an excellent way for the designer to collaborate closely with the rest of the team. Slack makes ad-hoc discussions easier. Notion and Google docs allow us to collaboratively document and collect information. And there is a multitude of tools to help us manage tasks and visualize roadmaps.
Even though we have all these tools, we observed that a core part of the toolset was missing. We ended up wasting a lot of time on processes to mitigate communication and collaboration challenges. Even if we have frequent status meetings, are copy-pasting between tools, or in some other way stitching together the missing parts, team members are still in jeopardy of missing out on important information and updates. The results are that they spend time working on the wrong thing and complaining about their favorite tool to hate.
To us, product management is the process of building the right thing, and building the thing right. And while every other product management tool is either a complex task management tool or a tool to support the team's product manager role, we believe it should instead be the primary collaboration tool.
We're building that product management tool. And to do that we have identified what we believe are three major components:
Kitemaker is just getting started, but we're on a journey to make product development easier and more efficient for everyone. Our vision is a world where we can build products better, resulting in better products for all users.
If these are things that resonates with you, feel free to comment below, ping us, or try out Kitemaker.
In this article we describe the background for why we started building Kitemaker.
At Kitemaker, we’re firm believers in the fact that the single best way to get your team to perform better is to get them to collaborate more closely.